Official Biography Ace of Base Page 5
Ace Of Base is one of the world's biggest bands, one of those rare bands whose name is a well-known brand wherever in the world you go. Their fans, so called "Acers", also show a passionate interest in the band. Earlier this year, some of them flew in to Gothenburg from all over the world to get together, share views and opinions on the band, check out the studios where the band has recorded and walk the streets where Ace Of Base grew up.
The Ace Of Base story started in the early 90's when the three Berggren siblings formed the technoband Tech Noir. Next to their rehearsal room, Ulf Ekberg played in another band. Soon, Jonas and Ulf hit it off, started to write and produce together and Ace Of Base as we know them were formed. After having recorded a demo of original songs, including "All That She Wants", the band went to Stockholm where they visited all major record companies. No one showed any interest. (Jonas later remembered somebody explaining that the songs were "too obvious, too simple"). Next step was Copenhagen, where Mega Records immediately saw the band's potential and loved their positive, uncomplicated and slightly reggae-tinged pop music.
During the production of their first album the band got to know Denniz Pop, an ex-DJ who had enjoyed international chart success as a writer and producer for Dr Alban. Denniz had listened to the demo of "All That She Wants" in his car stereo every day going to work at Cheiron studios. Denniz got involved in Ace Of Base's album that was the start for the international recognition of Cheiron and followed by successes like Backstreet Boys, Britney Spears, N'Sync and Five.
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